古河AS株式会社

Thailand – A Motor Vehicle Country

Known as the “Detroit of Asia,” Thailand has a long history in terms of automobile production. In 2019 the kingdom’s annual automobile production surpassed 2 million units, making it the world’s 11th largest automobile-producing nation. About 50% of the vehicles produced in Thailand are exported, worldwide but principally to countries in Oceania and elsewhere in Asia. Japanese manufacturers were among the first to start producing vehicles in Thailand, and today an overwhelming 90% of vehicles sold in Thailand are Japanese brands. Most of the emblems seen on Thailand’s roads are highly familiar to Japanese consumers. In view of this environment, when Japanese manufacturers establish regional headquarters for Southeast Asia in Thailand, FAAP serves as headquarters for sales in ASEAN.

Thailand – A Religious Country

Thailand is a Buddhist country, with over 95% of its citizens professing the Buddhist faith. Its cities are dotted with dazzling temples and shrines of various sizes and appearances, and Buddhist culture and customs pervade the Thai people’s daily lives. The cultural background on which modern Thai culture is based is a mixture of religion, ideas and political traditions from India and pottery, textile techniques and cuisine from China, fused with local animist traditions. The pious and earnest devotion of the Thai people and the numerous temples seen everywhere capture the visitor’s heart with a mysterious beauty.

Thailand – An Attractive Country

Bangkok, Thailand’s capital, has been called a harmonious blend of ancient and modern history and culture. Tall buildings, shopping malls and gleaming large structures catch the eye, while charming cafés and bars bring a modern bustle to this brilliant city. Turning our glance to the roadsides and alleyways, however, we see the modest way of life of the Thai people as they eat at hawker stalls and press palms together to greet passing monks. This stark contrast continues to bewitch numerous people to this day.

Thailand – A Delicious Country

Thailand is a treasure-trove of cuisine. Influenced by the cuisines of neighboring China, Cambodia, Malaysia, Laos and Myanmar, Thai cuisine combines exquisite spices with an astounding variety of ingredients, creating a rich mixture of spicy, sour, sweet and other flavors. Delicacies include tom yam gung, rated in Japan as one of the world’s “three great soups”; curries with ingredients such as pork and chicken and an endless variety of spices; and noodle dishes that range from lightly savory to richly flavored. This incredible cuisine is easily available at tiny stalls, markets and food courts everywhere, adding to the enduring appeal of Thailand.

Thailand – And… We are FAAP!

Here in this amazing Thailand, we want to combine the efforts of Thai and Japanese people to accomplish the best possible work. Always remembering our mission as a regional headquarters, I believe we can overcome our differences of language and culture to pursue a harmonious blend of discipline and fun. Our Company Policy is as follows:　

Work pleasantly, cheerfully, and friendly.
Work together to pursue profits to be a company that everyone wants to join!

※All photos except product photos were taken by FAAP employees.